Three Ways to Measure Your Twitter Effectiveness

May 11, 2010 at 8:51 pm Leave a comment

Twitter Stats

Twitter Stats

Social media metrics are important for many reasons. Related to your own objective for using social media, these metrics serve as an indicator and a guide for how effectively you’re using social media.

Twitter is one of the more widely-used social networking tools, and the ability to track Twitter metrics can be key to your overall strategy. Here are a few tools you can use:

Twitter Counter This tool will keep track of the number of followers you have and display that information in a line graph across a three month period of time. This allows you see the growth of your follower list. You can compare your growth rate with that of any other account holder by typing in their Twitter name.

Twitter Grader This tool by HubSpot, a company that provides inbound marketing software, is one of their many free resources to help you become a sophisticated user of social media. They will grade your Twitter account (on a scale of 1 to 100), and even offer suggestions for improvements you can make to your account. There’s also a link to view your follower and following history for the past three months.

Tweet Stats From the first time you access this tool, it will start tracking the changes in the number of followers you have and the number of people you’re following. Immediately, however, it will show you a number of different bar charts showing your tweet stats (e.g., average number of tweets per day, retweets, @ replies) and activity patterns such as density and frequency.

Although these tools are similar, they each have their strengths. Depending on what you’re tracking and why, you can use any or all of them. A Google search of ‘twitter ranking tools’ will give you hundreds of other options. But the three above are ones that I have found to be useful when setting goals and tracking my progress toward them.

If you use a tool for tracking your Twitter metrics that you like, please leave a comment here with the information so I can check it out.

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Entry filed under: Social Media, Strategy. Tags: , , , , .

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